How it started

Park Vera embraces the Scandinavian mentality of moderation and happiness in a minimalistic sales gallery design. The property being the apex of the Rainbow City development in Shanghai, it was important for this space to become a bragging right for our client. Targeted for enthusiastic and creative people, the designers injected elements of the Danish lifestyle concept of ‘hygge’ and the Swedish way of life ‘lagom’ to showcase simplicity and minimalism.